Use Case Introduction

• The wine producer “F” has been making quality wine using indigenous grapes, and conducting strict process and storage controls, however, lacking effective ways to prove the quality of their products to end consumers, the winery failed to stand out in the market. After researching multiple authentication solutions, F chose VeChain’s ToolChain solution to enhance brand perception using blockchain, and deployed the ToolChain Standard Version across the entire winemaking process.
• ToolChain IoT chips, which cannot be copied or reused, are attached to the caps of the wine bottles during production. By leveraging various IoT devices and the VeChain Work App, the producer collects and manages the core data generated in the entire lifecycle of the wine, from raw material procurement, production and processing, logistics, warehousing, retail distribution, all the way to the end consumer, while simultaneously improving process management efficiency and business decision making. All the data collected will be verified and then stored on the VeChainThor blockchain, ensuring its immutability.

• Verified by an independent authoritative certification body, the wine producer F was issued an internationally recognized quality certificate, which was stored on the VeChainThor blockchain together with relevant data. When authorized by F, all the data stored on the blockchain can be shared with business partners and consumers, thus improving the company’s credibility in the market and overall brand perception.

  Furthermore, by sharing the immutable, third-party verified data stored on the blockchain, F was able to obtain new loans from their financial service providers and seize new opportunities provided to scale the business.

• Consumers also participate by scanning the IoT device attached to the bottle cap and embedded with a unique ID on the VeChainThor blockchain, using the VeChain Pro Mobile App. Following the instruction, the consumer is prompted with the authentication information and certificate stored on the blockchain, thus making it possible for them to learn about the high-quality raw materials and unique processing techniques of the wine. The consumer can also interact with the brand through the mobile app, further enhancing brand value.