Piracy and copyright infringement are hard to be rooted out
Pirated digital content is rampant; the process of ownership confirmation is time-consuming, ineffective, and causes massive financial loss to copyright owners.
Content and users are not highly matched up
Operation data on traditional content distribution platforms can be easily tampered with and is not very reliable, as a result, the content is not categorized properly and the content sent to users is not targeted.
Centralized Distribution Channels
As distribution channels are controlled by centralized institutions, content creators are unable to access accurate content distribution history and cannot be rewarded accordingly; some of the content cannot reach the readers in time.